About us

About Team Fyaril




Team Fyaril

Team Fyaril

Team Fyaril meeting at the Helsingborg e-commerce park in Sweden, August 2024

Fyaril is building the largest online platform where customers and businesses across the world can buy sustainable products with measurable, traceable, and targeted impact linked to the United Nations Sustainable Development Goals.

Today, consumers have limited visibility into the impact of their online purchases, and sustainable product manufacturers do not have a single online sales platform that gives them direct access to global consumers. Consumers also do not get access to a wide portfolio of responsibly designed and manufactured sustainable products and brands. Existing manufacturers are not sufficiently incentivized to adopt sustainable production and contribute to the United Nations Sustainable Development Goals.

Fyaril provides B2B, B2C, and B2B2C sales solutions. Our mission is to make international customer access as simple as possible, even for the smallest manufacturers worldwide. In Europe, we provide storage, warehousing, and logistics solutions to B2B and B2B2C manufacturers. B2C sellers receive orders directly from customers, and fulfillment is then managed through Fyaril warehouses.

What is Fyaril's mission?

Fyaril's mission is to make high-quality, affordable, sustainable products made in India accessible globally in one click. At the heart of this mission is a strong commitment to building a better world. The United Nations Sustainable Development Goals (SDGs) are the key drivers behind Fyaril's mission. Fyaril aims to contribute positively to achieving the SDGs, ensure traceability of impact, and make sure even the last mile of the value chain benefits.

How can you participate in this mission?

Today, more and more consumers want to support responsible businesses. International regulations require traceability, certified materials and manufacturing processes, and the use of recycled products. If your products and/or manufacturing process contribute to a better world, or if you want to join this movement for positive change, we invite you to use our platform to buy or sell your products.

At Fyaril, we pay special attention to ethical sourcing, sustainable packaging, and materials that are easy to recycle.

How can you promote your brand with Fyaril?

Fyaril is a major direct sales channel to reach global customers. Sales opportunities on Fyaril are unlimited. Fyaril has its own marketing channels, including online advertising, social media promotion, and direct marketing campaigns. We use these channels to improve your product visibility based on user interests and search behavior. For specific sales campaigns or event sponsorship opportunities, please contact us at marketing@fyaril.com.

How can you get started?

If you are a seller, artisan, or manufacturer of eco-friendly or sustainable products, simply register here to become a seller or contact our team at sellers@fyaril.com.

Sameer Deolalikar, Founder and CEO of Fyaril

About the Founder

Sameer Deolalikar is the Founder and CEO of Fyaril. He lives in Lund, Sweden, with his wife Manjiri and their children Ariv and Arnav. He holds a degree in Electronics from Shivaji University in India and an MBA from Copenhagen Business School in Denmark. Sameer founded Fyaril in 2021 with the ambition to make high-quality Indian products easily accessible worldwide.

View Sameer's LinkedIn profile